Marketing and Communications Executive

Our client is looking for a Marketing and Communications Executive to join their company. Our client has offices throughout England and therefore you will be able to do some work from home but with some travel to the local office nearest to where you are located. There will also be regular travel required to visit the other offices throughout the UK. It is estimated that travel will be around 30% of the role.

It is essential that you have knowledge of Work Based Learning / Training / Education in order to be considered for this role. Local Authority knowledge would also be beneficial.

Previous experience in a similar role is also required as our client is ideally looking for someone to hit the ground running.

Knowledge of social media such as using Twitter and Facebook to promote a company would be helpful as our client is also looking at utilising this area.

Purpose of role:

• To co-ordinate communications activities with the company’s clients and learners and key stakeholders as guided by the Directors to enhance market presence and learner and employer take-up of the company’s programmes.

• To undertake sector industry research to support effective employer engagement and ensure that market knowledge retained by the company is current and can support the Employer responsiveness strategy and development activities.

• To oversee the data management of Organisational needs analysis and client information to facilitate regular communications with the company’s employers based on the RAG (Red, Amber, Green grading of employers) criteria and supports the implementation of the employer contribution.

• To co-ordinate internal marketing activities, to ensure staff are aware of marketing activities being undertaken and do not unnecessarily replicate work at area levels.

Principal Duties:

• To undertake market research and provide monthly updates on all industry sectors, the company works with, to ensure all Regions have an overview of relevant industry data and business trends. This will include a review of the Sector Skills Councils and trade and professional industry data.

• To co-ordinate and disseminate information from learner and employer feedback to all Directors, Regions, and Bid Development team, producing quarterly reports on learner and employer satisfaction in conjunction with the Operations and/or Development Director.

• To work with the Directors on developing and co-ordinating a 12 month marketing and communications planner, to include communications activities for all key programmes and stakeholders.

• To review and co-ordinate the booking and attending of national and local events geared to the recruitment of learners and to compile and maintain an event planner via the company’s calendar on Google docs and on the company’s website.

• To design for approval of the Board a range of communications materials to include flyers and e-flyers, links to other websites; timing such communications to tie in with national events where appropriate and fully support all of the company’s funded programmes.

• To review, maintain and compile all of the company’s literature and information hosted directly by the company or provided to agreed third parties.

• To collect case study material for the website/bid library and provide to the Development Director and liaise with the Development Director to maintain website updates.

• To review employer engagement activities and to establish effectiveness of engagement activities and make recommendations to the Board in terms of market coverage and stakeholder impact and any changes to employer/stakeholder engagement activities.

• To check on data accuracy re organisations data and ensure that ONAs are being undertaken and appropriately recorded and advising Operations Director where improvements in the system are required.

• Advising area administrators’, Area and Regional Managers of data protocols to ensure consistent data entry.

• To support full-cost recovery campaigns through effective research and recognition of appropriate products and services that the company could sell and to support marketing and sales campaigns at company, regional and area level.

• To attend events/meetings as identified by the Operations Director that will support the role and maintain the company’s presence and key events.

• To co-ordinate internal communications to ensure all staff are aware of forthcoming campaigns, events and initiatives and the success of such events.

• To agree with the FD and control marketing and communications expenditure.

• It should be noted this job will require the job holder to work at a company-wide level.